Prosocial Behavior

Prosocial Behavior - Prosocial Behavior PSY 102: Social...

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Prosocial Behavior PSY 102: Social Psychology Instructor: Courtney Gosnell
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Outline Defining Prosocial Behavior and Altruism Theoretical Reasons for Helping Situational Influences on Helping Increasing Helping
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Helping Prosocial behavior—an act performed with the goal of benefiting another person intent is key! Altruism—desire to help another person even if it involves a cost to the self and there is no benefit to the self
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Types of Helping Everyday acts of kindness Common, short-lived, low/moderate cost Taking a sick friend to the doctor, making charitable contribution, helping stranger change a tire Extraordinary acts of bravery or heroism Uncommon, short-lived, high-cost Donating a kidney, rushing into burning building, Schindler’s List Volunteerism Common, sustained, moderate-cost Performing community service (meals on wheels, habitat for humanity), donating blood regularly
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Theoretical Reasons for Helping
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Evolutionary Psychology Kin Selection Helping those genetically related to us helps ensure survival of our genes Reciprocity Helping others increases the likelihood that they will help us in the future (“reciprocal altruism”) Learning social norms Those who were “quick learners” more likely to survive (social norms, which foods are poisonous, etc.)
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This note was uploaded on 09/09/2011 for the course PSY 102 taught by Professor Klein during the Spring '10 term at UCSB.

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Prosocial Behavior - Prosocial Behavior PSY 102: Social...

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