Social Perception

Social Perception - SOCIAL PERCEPTION PSY 102: Social...

Info iconThis preview shows pages 1–18. Sign up to view the full content.

View Full Document Right Arrow Icon
SOCIAL PERCEPTION PSY 102: Social Psychology Instructor: Courtney Gosnell
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Outline Automatic Thinking Heuristics Schemas Biases in Perception Confirmation Belief Perseverance Ordinary Personology Attributions Actor/Observer Differences Halo Effect
Background image of page 2
Automatic Thinking
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Automatic Thinking Automatic thinking: Thinking that is nonconscious, unintentional, involuntary, and effortless Can be very beneficial, sometimes leads to problems Conscious processes: Awareness Intent Effort Control
Background image of page 4
Automaticity Automatic effect of perception on action E.g., elderly elevator study (Bargh) Automatic Goal Pursuit Due to frequent/consistent choices in that direction Automatic Evaluation of One’s Experience E.g., category-based affect (Fiske)
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Perceiving and Processing Social Information Prejudgments can bias our perceptions, interpretations, and later recall Many times this is quite helpful, other times not so much
Background image of page 6
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Heuristics
Background image of page 8
Mental Strategies and Shortcuts Judgmental Heuristics: Mental shortcuts people use to make judgments quickly and efficiently They usually lead to good decisions in a reasonable amount of time
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Representativeness The Linda problem: a. Linda is a CEO. b. Linda is a CEO and is active in the feminist movement. Which is more likely? a. or b.
Background image of page 10
Representativeness The Linda problem: a. Linda is a CEO. b. Linda is a CEO and is active in the feminist movement. Which is more likely? A mental shortcut whereby people classify something according to how similar it is to a typical case
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Availability Heuristic Mental rule of thumb whereby people base a judgment on the ease with which they can bring something to mind Often this leads to a reasonable judgment Problematic when what is easiest to remember is not necessarily typical of the overall picture More vivid and memorable events are more available Sometimes the difficulty in recall stems from other causes
Background image of page 12
It seems like… Every time I get in the shower the phone rings. Every time I get into a checkout line it is the slowest one. Every time I a running late the traffic sucks. You (to your spouse) always forget the things I told you.
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Base rate information Information about the relative frequency of different events or group members in the population. We often ignore base rate information when we use availability and representativeness
Background image of page 14
Anchoring and Adjustment A mental shortcut whereby people use a number or value as a starting point and then adjust insufficiently from this anchor. Can be a bigger problem when the starting point was arbitrary.
Background image of page 15

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Schemas
Background image of page 16
Schema: Mental structure people use to organize their knowledge of the social world around themes or subjects. Influences information noticed, thought about, and
Background image of page 17

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 18
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/09/2011 for the course PSY 102 taught by Professor Klein during the Spring '10 term at UCSB.

Page1 / 53

Social Perception - SOCIAL PERCEPTION PSY 102: Social...

This preview shows document pages 1 - 18. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online