SPCM2360 Notes 10

SPCM2360 Notes 10 - Video about cool 32 million largest...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
9/12/11 Video about cool 32 million: largest generation of teens >100 billion spent More money and more say over how it’s spent than ever before Parents have more pressure to keep teens happy - Guilt money Walk in the street = stroll in the mall (marketing message everywhere) >3000 discrete ads in a single day So many channels today (tv, internet, etc) - Most marketable group of teens and young adults Need to recognize and understand what they’re thinking and come up with a precise message in their terms to be effective Stubborn demographic, unresponsive to traditional methods Respond to COOL but it keeps changing - Cool Hunting - Structured around a search for certain personality/player in social network - Influence held by those who have respect, admiration and trust of friends - Study kids at head of class (20% trend setters than influence other 80%) Gordon and Lee - Team of young (former cool kids) correspondents - Culture spies - Correspondent: trained to find a trend setter/early adapter -
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern