SPCM2360 Study Guide Pop Culture and Frankfurt

SPCM2360 Study Guide Pop Culture and Frankfurt - Defining...

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Defining “popular culture” Short-lived Youth Masses Distinguish trash from “real art” o Value-latent o High vs. low culture o Opera vs. musical Produced by commercial media Produced by regular people on everyday life The Frankfurt School argument Authenticity Culture Industry Commercial media companies/business that create culture MTV, Paramount, YT, Google Core values: Authenticity Meaningful Art Cultural Freedom/Self-determination Standardization, Homogenization, Uniformity Value-judgment Compare to mass produced art Industrial artifacts Not quality Factory product We don’t get. .. Daring, artistic work Doesn’t make market sense (all comes down to force of the dollar) Authentic, spiritually satisfying art Art that seriously challenges the economic status quo Massages that challenge basic value Communicated by advertising: to consumer is the highest expression of self Long-term thought about politics, community, or future of humanity
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SPCM2360 Study Guide Pop Culture and Frankfurt - Defining...

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