SPCM2360 Study Guide Advertising

SPCM2360 Study Guide Advertising - A dvertising Buying and...

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Advertising Buying and selling attention As dominant message system Advertising and Popular Culture Center of culture industries/commercial culture (Frankfurt) Engine of the economy? o Drives economic consumption and production Informational force? o Need to make everyday decisions o Learn about the world and what’s available Persuasive force? o Main function: move us to change behavior on mass scale. How powerful is it? Cultural force? o YES. Explore through development of brand Dominant Message system? o Parents, school Wellspring of the culture industry 80s: 1400-1500 ad impressions/day 90s: 3600 ad impressions/day $175 million per year Present: 1 million ad impressions/ year $250 billion per year Equivalent of 90 minutes per day of 30 second ads $850 per person/year 1 penny per person per 30 second spot Production cost of ad is 10 times more than actual product Dominant messages Fetishism of commodities (magical meaning) o Last foot = emotional decisions
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This note was uploaded on 09/14/2011 for the course SPCM 2360 taught by Professor Stahl during the Fall '11 term at University of Georgia Athens.

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SPCM2360 Study Guide Advertising - A dvertising Buying and...

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