SPCM2360 Study Guide Cool

SPCM2360 Study Guide Cool - Cool Rushkoff's definition cool...

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Cool Rushkoff's definition cool is a feedback loop that involves control and resistance. Capture sense in which young people are living (tweens and teens) Research enters into dynamic of Control/Resistance o With every attempt to control culture, there is resistance Authentic subculture The role of “cool hunters” Cool hunters o Professionals/consultants o Designation came in being in late 1990s and persists to this day o To find authentic subculture o Looking at local places; example: local UGA radio station o Next unexploited thing that will be cool History of selling rebellion Frank’s History of Cool What to do about resistance? o Come up with more sophisticated ways of dealing with it o Advertisers begin to sell rebellion 1960s: starting point o Social turmoil and upheaval o Youth under shadow of the Vietnam war and draft were rebelling against older generation o Shifts within 60s youth culture and generational conflict appears on scene in way it didn’t before Protest generation becomes yuppie generation
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SPCM2360 Study Guide Cool - Cool Rushkoff's definition cool...

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