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SPCM2360 Study Guide Culture Industry and Children

SPCM2360 Study Guide Culture Industry and Children -...

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Culture Industry and Children History of kids as marketing demographic Increase advertising money spent on targeting kids Increase in child spending Concerns among professional class Laws protecting kids School = contested site Disney as a model Between 1990 and 2000 amount spent on marketing ot children increased 10x Tween influence on parents: 1965- $5 billion 1975- $25 billion 1985- $132 billion 1995- $188 billion In 2002, tweens spent $30 billion In 2008- $48 billion Tweens as site of struggle Tween disposable income skyrocketing Family crisis and guilt money Nag factor Brand associations at 18 months old, 300 brands by 20 months Purchasing decisions at age 7 Public controversy and laws regarding marketing to kids Marketing to tweens way up Tween spending is way up Guilt money and nag factor Concerns Shift in values (social → materialist) Body image issues Imagination (scripted) Laws: 1998 Online Child Protection Act Kids as center of consumer society Disposable income
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