A2 CB - opportunity If fuel cells are able to live up to...

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Gregory Taylor Consumer Behavior Fuel cells have the potential to change the way that electricity is generated in the future. However, because of its bad reputation, consumers may be too skeptical to invest whole- heartedly in this seemingly “too good to be true” technology asserted by Bloom Energy. In today’s market, there may be only a few investors willing to bet on such a risky financial
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Unformatted text preview: opportunity. If fuel cells are able to live up to its claims, however, consumers will be more willing to invest in the product. Though the startup cost of utilizing the technology will be phenomenal, consumers may see a return on their investment in the future; not only in profits, but also a clean conscience due to the fuel cells’ green promises....
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