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Hollywood 3A - Gregory Taylor English 1213 3A 1 Bart Peter...

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Gregory Taylor English 1213 3A 1. Bart, Peter. The Gross: The Hits, the Flops-the Summer That Ate Hollywood . New York: St. Martin’s Press, 1999. Print. Bart’s book describes the summer of 1998 with regards to the film industry’s movie releases. Within that summer, such movies released (such as Armageddon by Michael Bay) revolutionized the way that movies are created, distributed, and marketed. The book focuses in most part on the summer blockbusters of 1998 in which special effects dominated the screens. As such, studios strove to create movies that were bigger, better, and flashier. 2. De Vany, Arthur, W. David Walls. “Bose-Einstien dynamics and adaptive contracting in the motion picture industry.” The Economic Journal 106.439 (1996): 1493-1514. Retrieved April 1, 2010, from ABI/INFORM Global. De Vany and Walls investigate the correlation of box office success over time. In addition to this, they imply that hits and flops in the film industry are very random and not easily predicted. In order to grasp the pattern and predict future success of a film, the authors suggest that film producers pay extra attention to the Bose-Einstein dynamic. From this, film producers can better grasp what works and what doesn’t work in the market of moviemaking.
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3. Grappi, Silvia, Fabrizio Montanari. “Customer Identification and Retention: The Determinants of Intention to Re-patronize in the Film Industry.” International Journal of Arts Management 12.1 (2009): 44-59, 77. Retrieved April 1, 2010, from ABI/INFORM Global. The article focuses on the preferences of moviegoers with respect to their identification and return to certain types of movie theatres. To do so, the authors focused on the Anteo Saziocinema in Italy. The theatre is highly regarded as an art-house style theatre that only shows independent films. As such, the patrons that attend this theatre identify and relate with the groups of people that return and come regularly to that certain theatre. The authors
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