5.Analysis_plan_grade_sheet

5.Analysis_plan_grade_sheet - tests(purpose of tests and...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
MKTG 4333-MARKET RESEARCH Data and Analysis Plan Grade Sheet SPSS Data File—Submit via D2L Dropbox Score Out of 1. Each respondent is identified by a unique survey id no. ____Yes=5 ____No=0 2. Formatting of SPSS data file is appropriate (i.e. type, labels, values and missing fields are adequately defined). ____Yes=10 ____No=_____ 3. Sample size is appropriate given the target population. ____Yes=10 ____No=_____ _____ 25 Data Analysis Plan Score Out of 1. Proposed analyses (i.e. test) are appropriate given the research objective. ____Yes=20 ____No=_____ 2. Proposed analyses (i.e. test) are appropriate given the measures available. ____Yes=20 ____No=_____ 3. Justification for proposed analyses demonstrates understanding of statistical
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: tests (purpose of tests and types of scales that are appropriate). ____Yes=15 ____No=______ 4. Proposed at least two managerially-meaningful, advanced data analysis tests. ____Yes=20 ____No=______ _____ 75 Overall Impression ____Begin data analysis once recommended changes to analysis plan are noted. ____Need larger sample: collect more data before beginning data analysis (failure to collect more data will result in major deductions from final report). ____Set-up an appointment to review your data analysis plan with the instructor before beginning any analysis. Overall Data and Analysis Plan Grade : ____/100...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern