Approaching Potential Clients

Approaching Potential Clients - Approaching...

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pproaching Potential Clients Approaching Potential Clients Market Research
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itial Client Contact Initial Client Contact OSU market research team Semester long project ust be completed within the semester Must be completed within the semester Involves collection of survey data to explore a business related issue of interest to the client Problem: E.g., Increase in the number of customer complaints pportunity:Eg Likelihood that a promotion would “work” Opportunity: E.g., Likelihood that a promotion would work Benchmark: E.g., Establish baseline metrics for customer satisfaction, future purchase intentions, etc.
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itial Client Contact Initial Client Contact What’s in it for the client? Free market research: includes data collection, analysis and reporting pportunity to work with/help students Opportunity to work with/help students Client responsibilities?
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Approaching Potential Clients - Approaching...

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