Course_Project_Videos - Market Research Course Project...

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Market Research Course Project Presentation Video Background After working diligently for about three months to complete the research project, your client has asked you to deliver a short synopsis of the study via recorded video prior to delivering the presentation in front of a live audience. The video will be shared with key decision makers at the company at an upcoming work retreat/strategy session. Your task is to distill the project down to its basics in order to give your client a clear picture of what the research study has revealed. Assumptions 1. Besides your direct contact at the client organization, other members of the client firm do not have any background on the project. 2. The results of your study have potentially important implications for the firm and its strategy session. 3. Your performance on this video communication may affect your ability to get more business from this client in the future. Requirements
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This note was uploaded on 09/13/2011 for the course MKTG 4333 taught by Professor Staff during the Fall '11 term at Oklahoma State.

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