-1-MKTG 4333.002 – MARKET RESEARCH FALL 2011 Contact Information InstructorAlex R. Zablah, Ph.D. Office330 Spears School of Business Email[email protected] (preferred method of contact) Office phone405.744.5089 Office hoursBy appointment only (please email me or see me after class to set up an appointment). Course Overview Optional course textBasic Marketing Research(7thedition) by Churchill, Brown & Suter Other course materialsSPSS 17.0 (via campus labs or virtual lab) Course websiteOnline Classroom and Community (OCC), https://oc.okstate.edu Meeting timeTR 10:30-11:45 a.m. Meeting locationClassroom Building (CLB) 108 PrerequisitesSTAT 2023 or (STAT 2013 or STAT 2053) and MKTG 3213 Catalog descriptionBasic research concepts and methods. Qualitative and quantitative tools of the market researcher. Teaching Philosophy As your instructor, my objective is to provide you with a structured presentation of relevant topics that enables you to develop a basic understanding of fundamental market research concepts and practices. Moreover, I intend to enhance and solidify your understanding of market research through the use of hands-on assignments and real-world examples that stimulate critical thinking and reflection. Therefore, this course will place much greater emphasis on the interpretation and analysis of statistical output as opposed to the memorization and application of formulas. General Course Objectives Upon the successful completion of this course, students will be able to: 1.Translate managerial questions, problems and/or opportunities into appropriate research questions; 2.Develop measures and data collection forms that yield data which can be used to adequately answer questions of managerial interest; 3.Identify and address threats to the validity of survey research; 4.Run basic and advanced statistical analyses using SPSS and interpret the output of such analyses; 5.Develop professional research presentations.
has intentionally blurred sections.
Sign up to view the full version.