Review Slides 1A

Review Slides 1A - Mission statement i Set of goals that...

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Coherence in Strategic  Direction Hierarchy of goals i Goals ranging from those that are less specific yet able to evoke powerful and compelling mental images to those that are more specific and measurable Vision, mission statement, strategic objectives 1
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A Hierarchy of Goals 2
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Coherence in Strategic  Direction Organizational vision i Goal that is “massively inspiring, overarching, and long term” G Represents a destination that is driven by and evokes passion 3
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Coherence in Strategic  Direction
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Unformatted text preview: Mission statement i Set of goals that include both the purpose of the organization, its scope of operations, its stakeholders, and the basis of its competitive advantage Has the greatest impact when it reflects an organizations enduring, overarching strategic priorities and competitive positioning 4 Coherence in Strategic Direction Strategic objectives i Goals that are used to operationalize the mission statement G Specific, measurable, appropriate, realistic, timely 5...
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This note was uploaded on 09/13/2011 for the course MGMT 4513 taught by Professor Staff during the Fall '11 term at Oklahoma State.

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Review Slides 1A - Mission statement i Set of goals that...

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