Mass Communication

Mass Communication - <?xml version="1.0"...

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<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE en-export SYSTEM "http://xml.evernote.com/pub/evernote-export.dtd"> <en-export export-date="20110909T153746Z" application="Evernote" version="Evernote Mac 3.0.0 (169177)"> <note><title>August 30</title><content><![CDATA[<?xml version="1.0" encoding="UTF- 8" standalone="no"?> <!DOCTYPE en-note SYSTEM "http://xml.evernote.com/pub/enml2.dtd"> <en-note style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line- break: after-white-space;"> <span style="font-size: 18px;">Making Sense of the Business Media</span> <div><span style="font-size: 14px;">- media business is big business</span></div> <div><span style="font-size: 14px;"><br/></span></div> <div><span style="font-size: 14px;">6 primary media activities</span></div> <ul> <li><b style="font-size: 18px;">Production</b> <ul> <li><span style="font-size: 14px;">the creation of mass-media materials for distribution through one or more mass-media vehicles</span></li> <li><br/></li> </ul> </li> <li><b style="font-size: 18px;">Distribution</b> <ul> <li><span style="font-size: 14px;">delivery of the produced material to the point where it will be shown to its intended audience</span></li> <li><span style="font-size: 14px;">is key to successful product</span></li> <li><span style="font-size: 14px;">a firms ability to ensure that the media product ends up in the best location for viewing/ scale</span></li> </ul> </li> <li><b style="font-size: 18px;">Exhibition</b>
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This note was uploaded on 09/09/2011 for the course MASS COMM 2000 taught by Professor Scholz during the Spring '10 term at LSU.

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Mass Communication - &lt;?xml version=&quot;1.0&quot;...

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