Mass Communication

Mass Communication - <?xml version="1.0"...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE en-export SYSTEM ""> <en-export export-date="20110909T153746Z" application="Evernote" version="Evernote Mac 3.0.0 (169177)"> <note><title>August 30</title><content><![CDATA[<?xml version="1.0" encoding="UTF- 8" standalone="no"?> <!DOCTYPE en-note SYSTEM ""> <en-note style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line- break: after-white-space;"> <span style="font-size: 18px;">Making Sense of the Business Media</span> <div><span style="font-size: 14px;">- media business is big business</span></div> <div><span style="font-size: 14px;"><br/></span></div> <div><span style="font-size: 14px;">6 primary media activities</span></div> <ul> <li><b style="font-size: 18px;">Production</b> <ul> <li><span style="font-size: 14px;">the creation of mass-media materials for distribution through one or more mass-media vehicles</span></li> <li><br/></li> </ul> </li> <li><b style="font-size: 18px;">Distribution</b> <ul> <li><span style="font-size: 14px;">delivery of the produced material to the point where it will be shown to its intended audience</span></li> <li><span style="font-size: 14px;">is key to successful product</span></li> <li><span style="font-size: 14px;">a firms ability to ensure that the media product ends up in the best location for viewing/ scale</span></li> </ul> </li> <li><b style="font-size: 18px;">Exhibition</b>
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/09/2011 for the course MASS COMM 2000 taught by Professor Scholz during the Spring '10 term at LSU.

Page1 / 3

Mass Communication - &lt;?xml version=&quot;1.0&quot;...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online