LogicExercise#2.2

LogicExercise#2.2 - brighten someone’s view and make it...

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These Merrill Lynch advertisements are not as funny or entertaining as the Old Spice’s but they do get their point across. There are two rhetorical devices that stood out in these ads. 1. Euphemism – the ad on the right states the words “industry leader” which automatically
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Unformatted text preview: brighten someone’s view and make it much more positive mainly because of the word “leader.” 2. Proof Surrogate – the ad on the left gives out a fact which is considered a ‘term that give the appearance that there is proof for a claim without actually citing the proof.’...
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This note was uploaded on 09/11/2011 for the course PHIL 1313 taught by Professor Staff during the Spring '10 term at Oklahoma State.

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LogicExercise#2.2 - brighten someone’s view and make it...

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