MadeToStickChap1

MadeToStickChap1 - M ade to stick: Why some ideas survive...

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Summary Chapter 1: Simple by Moisés Orengo Avilés 1. There are six principles to make ideas stick a. SUCCESs (Simple, Unexpected, Concrete, Credible, Emotional, Stories) 2. Simple a. means finding the core of the idea b. requires stripping an idea down to its most critical essence c. weed out superfluous and tangential elements d. let the most important insight shine 3. Two steps to make your ideas stick a. Find the core b. Translate the core using the SUCCESs check list 4. examples: a. Commander’s Intent i. crisp plain talk statement at the top of every order, specifying the plan’s goal ii. elegance and prioritization b. Southwest Airlines i. “the low-fare airline” c. The lead in journalism i. the first sentence contains the most essential elements of the story ii. the “inverted pyramid” structure 1. most important info at the widest part of the pyramid iii. “burying the lead” occurs when the journalist lets the most important
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This note was uploaded on 09/11/2011 for the course BCOM 3223 taught by Professor Staff during the Fall '08 term at Oklahoma State.

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MadeToStickChap1 - M ade to stick: Why some ideas survive...

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