KeepingWatchOverDTC Ads

KeepingWatchOverDTC Ads - Consumer Health Information w

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View Full Document Right Arrow Icon 1 / FDA Consumer Health Information / U.S. Food and Drug Administration SEPTEMBER 30, 2008 Consumer Health Information A nyone who watches TV in the United States is probably familiar with “direct-to consumer” (DTC) advertising for prescription drugs. Keeping Watch Over Direct-to-Consumer Ads Provided by drug com- panies, these ads are aimed at a general audience, and not at health care profession- als such as doctors, nurses, and pharmacists. The ads are broad- cast on TV and radio, and published in magazines and newspapers. They also appear online. DTC advertising often features celebrity spokespeople, computer generated characters, or actors por- traying happy and satisfied patients. A standout trait of these ads on TV is the narrated list of a drug’s poten- tial side effects. This list is required. Prescription drug makers must pro- vide risk information in any promo- tion that qualifies as a product-claim advertisement. Ensuring Balance and Accuracy The United States is one of the few places in the world that allow DTC advertising. (New Zealand is the only other developed nation that does.) FDA oversees prescription drug advertising with the Federal Food, Drug, and Cosmetic Act and related regulations. Through its Division of Drug Mar- keting, Advertising, and Communica- tions (DDMAC), FDA ensures that all prescription drug promotion provided by drug firms is truthful, balanced, and accurately communicated. Part of FDA’s Center for Drug Evalu- ation and Research (CDER), DDMAC recently hired 12 new reviewers to help evaluate promotional pieces submitted to the agency. With these additional staffers, the division has 28 primary reviewers. What DTC Advertisers
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This note was uploaded on 09/12/2011 for the course ADVERTISIN 101 taught by Professor Staff during the Spring '10 term at Temple.

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KeepingWatchOverDTC Ads - Consumer Health Information w

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