EXAM 2 GUIDE - EXAM 2 CHAPTER 5 • Understand terms and...

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Unformatted text preview: EXAM 2: CHAPTER 5 : • Understand terms and concepts pertaining to the general aim of the qualitative approaches in Chapter 5. Generally more subjective • Philosophy is interpretive (how people understand events of the world) or critical (distribution of people in society; political ideologies), unlike quantitative positivist paradigm. • Qualitative methods discussed here are interpretive. Some ways qualitative research is different: – Researcher is subjective & involved. – Design of study adapts and changes in progress. – Strives for natural, not controlled, setting and atmosphere. – Instead of firm measures, researcher uses observations. • Sometimes, qualitative and quantitative research might be used separately to answer a question via triangulation. Verification : (whether it’s qualitative or not) 4 factors that build credibility: o Multiple methods of data collection o When the topic is examined from several different perspectives, confidence is built in findings. o Audit trail o (Permanent record of the original data) Allows others to examine the thought process involved in the researcher’s work and allows them to assess the accuracy of their conclusions. o Member checks o Research participants are asked to read a researcher’s notes and conclusions and tell whether the researcher has accurately described what they were told. o Research team o Assumes that team members keep each other honest and on target when describing and interpreting data. • Understand concepts, questions, and approaches pertaining to field observation. Field Observation : observing people in their natural setting V V – Overt Observation – the researcher is identified when the study begins and those under observation are aware that they are being studied. One of the more simple ways to observe people Ex: shadowing in office settings – Overt Participation – those being observed also know the researcher, but the researcher goes beyond the role of observation and participates in the situation. Ex: in the office, want to take a part in it – Covert Observation – those under observation are not aware they are being studied. You don’t want people to know you’re observing otherwise they might change what they’d normally do. – Covert Participation – the researcher participates in the situation but is not identified to the cohorts. People are unaware of your role. Could be somewhat ethically suspect Understand strengths and weaknesses of field observation research. Advantages : – Help develop background information to frame hypothesis. – Make excellent pilot studies to identify important variables. – Appropriate when quantification is difficult....
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This note was uploaded on 09/15/2011 for the course COMM 2124 taught by Professor Ivory during the Spring '11 term at Virginia Tech.

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EXAM 2 GUIDE - EXAM 2 CHAPTER 5 • Understand terms and...

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