Exam One Notes

Exam One Notes - [CHAPTER 1] Media literacy: having a...

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[CHAPTER 1] Media literacy : having a reasonable knowledge of media’s: History Present characteristics Legal and ethical restrictions Effects Preparation for : A media career, or A lifetime of media use The Older US Media : Broadcast TV : in 2007, there were 1756 full-power stations. (Of these, 1370 were commercial and 386 were public) Radio : In 2010, there were 14,420 full-power stations (Of these, 4790 were AM, 6479 were FM, and 3151 were FM educational) Magazines: Currently, there are something like 20,000 of them. (There is a lot of disagreement about what, exactly, constitutes a “magazine”) Daily newspapers : In 2007, there were 1, 422 of them – down from around 1, 600 a decade earlier. Weekly newspapers : (1-3 issues …) : In the mid-2000s, there were around 6,700 of them – up from 6,579 in the year 2000. *The pressures of digital competition and our sick economy have weighted heavily on all these media, bit it is important to note that they are sill alive and kicking. If our economy improves, jobs in these media will increase, too. What you can do to work in media jobs: Take the proper coursework Work in campus media Do an internship Work part-time or in summers at media jobs Start to build personal contacts Read more on your own Communication : people sharing messages Verbal or visual Entertaining, informative, or persuasive Components of human communication: Source…message…channel…receiver Feedback : return communication (receiver becomes sender) Interpersonal Communication : between or among individual people Mediated Communication : involves an interposed device as a medium (“Media” or “Medium”) Mass Communication : involves a large, widespread audience The term “mass communication” has an elastic meaning. Can mean communicating to: o Huge, diverse audiences o Fairly large niche audiences o People the communicator doesn’t know personally
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“journalism” also has an elastic meaning: o Synonymous with “reporting” o All non-advertising content of newspapers and some magazines (To restrict its meaning to reporters only omits the reporters’ bosses, editors, plus photojournalists, editorial writers, columnists, etc.) The progression of media development: From elitist to popular to specialized o Elitist Stage : when only a small, elite part of a nation’s population is literate and/ or only an elite can afford the price of media o Popular Stage : when a nation’s population becomes better educated and more prosperous. Media can now appeal to a mass, majority audience. o Specialized Stage : when a large part of a population becomes even more educated and affluent and urban. By this stage, the population has more leisure time. o
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This note was uploaded on 09/15/2011 for the course COMM 2084 taught by Professor Sgriley during the Spring '08 term at Virginia Tech.

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Exam One Notes - [CHAPTER 1] Media literacy: having a...

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