Chapter 10_Survey - Chapter 10 Click to edit Master...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Click to edit Master subtitle style 9/14/11 Psych_Test_Ch_10_Survey Chapter 10 How Do We Construct, Adm inister, and Use Survey Data? 11
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
9/14/11 Learning Objectives After completing your study of this chapter, you should be able to do the following: Describe the six methods for acquiring knowledge Explain how the scientific method differs from other methods for acquiring information and describe the five steps associated with the scientific method Apply the five-phase scientific approach to constructing, administering, and analyzing surveys Describe survey reliability and validity and 22
Background image of page 2
9/14/11 What Are Surveys? Surveys are research tools that collect information that enable us to describe and compare people’s Attitudes (how they feel ) Knowledge (what they know ) Behaviors (what they do ) 33
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
9/14/11 What Are Surveys? Millions of surveys conducted each year Data used to make important decisions Over 2,000 survey research firms - companies that specialize in the construction, administration, and analysis of survey data. 44
Background image of page 4
9/14/11 On the Web 10.1: The Current Population Survey www.bls.gov/cps/home.htm The Current Population Survey (CPS) is a monthly household survey conducted by the Bureau of the Census for the U.S. Bureau of Labor Statistics 55
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
9/14/11 On the Web 10.2: Popular Survey Research Firms l The Gallup Organization (www.gallup.com) l (www.jdpa.com) l http://www.youtube.com/watch?v=XGIiSwdo8C0 l WESTAT (www.westat.com) l http://nces.ed.gov/ecls/kinderinstruments.asp l University of Michigan Institute for Social Research (www.isr.umich.edu/about/default.html ) 66
Background image of page 6
9/14/11 On the Web 10.3: Council of American Survey Research Organizations (CASRO) www.casro.org/codeofstandards.cfm l Provides benchmarks of ethical standards for research and development of surveys l Primary purpose: l Communicate l Educate l Protect l Represent l Publishes Code of Standards and Ethics for Survey Research 77
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
9/14/11 Knowledge Acquisition and the Scientific Method Knowledge Acquisition We obtain knowledge in at least six different ways (Helmstadter, 1970): 1) Tenacity 2) Intuition 3) Authority 4) Rationalism 5) Empiricism 6) Scientific method 88
Background image of page 8
Method Definition Tenacity We acquire info based on superstition or habit , leading us to continue believing something we have always believed. Ex, we come to believe that walking under a ladder will bring us bad luck. Intuition We acquire info with out any reasoning or inferring. Ex , we come to believe that one brand of aspirin is more effective than another brand just because we believe it is so. Authority We acquire info from a highly respected source. Ex , we come to believe that one brand of aspirin is better than another brand because a pharmacist tells us so. Rationalism
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 43

Chapter 10_Survey - Chapter 10 Click to edit Master...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online