Describe the reasons and benefits for establishing meeting objectives.
The reason why establish meeting objectives is because those objectives are the goals of
holding the meeting. For meeting managers, meeting objectives guide them what to discuss,
plan, and decide in order to improve organizations or companies’ performance. Without
clear reasons for establish meeting objectives, it is difficult to see if attendees achieved the
purpose of the meeting. By defining clear meeting objectives, more people participate to the
meeting, which help to collect more opinions about plans for meeting topics. Another benefit
is that clear meeting objects will motivate attendees by expecting better discussions and
knowing more about companies or organization’s future plan.
What are the commonly overlooked income and expense line items and under which functional areas
should they be listed?
Commonly, contingency fees, attrition or cancellation charges, staff salaries, percentages of
overhead administrative charges, bank/credit card fees, board and committee planning
meetings, site visits, program evaluation costs, complimentary registrations, insurance
premiums, legal fees, gratuities, additional service or labor charges, parking costs, on-site
first aid services, web site design and maintenance, and other various, unexpected
expenses and income.
Those incidental fees on the above go under “Administration” area.
Also, those additional costs are categorized to Program, Facilities, Food and Beverage,
Marketing, Exhibits, Registration Expense, Supporting expense, and miscellaneous
The author in Chapter 6 discussed a “fundamental shift” in the role of the meeting planner after the 1990s.