2009-02-01_163938_OMM_essay_on_Nordstrom

2009-02-01_163938_OMM_essay_on_Nordstrom - The Nordstrom...

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The Nordstrom Difference: The Surprising Similarities and Differences in the Operations and Materials Management of Three Related Fashion Retailers [Name Here] [Class Name Here] [School Name Here]
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Fashion Retailers OMM 2 Excellent customer service and up to date, technology driven processes are two of the hallmarks of a successful 21st century operations and materials management plan. These two criteria, along with the quality and value of the actual product being produced are the keys to every successful business today. This is particularly true in retail, an industry which is far from recession proof, and must rely on pleasing customers through offering a good value, large selection, and pleasant shopping experience. The importance of these elements within the operations and materials management plan is clear in this brief case study on Nordstrom, Nordstrom Rack, and Faconnable, which until its 2007 sale was a Nordstrom boutique featuring Nordstrom's own Faconnable brand. Although related, each company has distinct operations and materials management plans and focuses on service, technology, and product to varying degrees. All fashion retailers rely on receiving attractive merchandise to operate. And although all three companies, Nordstrom, the Rack, and Faconnable offer high end clothing and accessories, the way the product arrives and is displayed could not be more different. Nordstrom custom orders merchandise from vendors around the world; in addition, the company increasingly relies on its in-house design team to create everything from slips to shoes to slacks to meet the needs of its customers while maximizing profit levels. Nordstrom has a sophisticated 'perpetual' inventory system, implemented in the early part of the decade which has allowed it to track product every step along the way, expedite special orders for customers, and keep a very close eye on hot sellers and 'slow movers' in order to maintain the perfect merchandise mix on its sales floors. Nordstrom realizes customers expect only the latest, hottest fashions and the perpetual inventory system is its successful attempt at meeting these high expectations. In contrast, the
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