bullwhip

bullwhip - Even for a product whose demand is stable....

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1 Bullwhip Effect BUAD311
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Upcoming We will discuss the Goal in next Thursday’s class. Discussion questions are posted on Blackboard (not to be handed in). No ARES reading for Tuesday. Please focus on reading The Goal Also, quiz #3 (on inventory management) is on Thursday. 2
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3 Objectives What is “Bullwhip?” Cause of the problem How to combat the problem
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4 Bullwhip Variance of order quantity increases as you go up the supply chain.
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Unformatted text preview: Even for a product whose demand is stable. Result in huge supply chain inefficiency. 6 Causes Why? Retailers: what were your thoughts when ordering? Distributors: what were your thoughts? Manufacturers: what were your thoughts? Wholesalers: what were your thoughts? Psychology also plays a role? 7 How to solve it? Can we solve it or do we just have to live with it?...
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This note was uploaded on 09/11/2011 for the course BUAD 311 taught by Professor Vaitsos during the Spring '07 term at USC.

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bullwhip - Even for a product whose demand is stable....

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