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Company Proposal Presentation

Company Proposal Presentation - e 1.3 p.a l High saturation...

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Click to edit Master subtitle style 9/13/11 Mead Johnson Proposal Introduction of infant formula into the Indian market K. Goodwin, A. Goh, K. Han, J. Klif, T. Morris, M. Mowrey 28 February 2011 11
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9/13/11 India 22
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9/13/11 Agenda e Infant Formula vs. Breast Milk e Health issues/concerns l Convenience l Why India? e Population l Culture l Economic growth l Financial Background e Low cost l Growth in consumption 33
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9/13/11 Infant Formula vs. Breast Milk e Health issues e Tuberculosis l HIV l Drugs and toxins l Malnutrition l Insufficient supply l Vitamin D 44
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9/13/11 Infant Formula vs. Breast Milk e Convenience e Increasing working rate l Flexible schedule l Stress-relieving l Energy level l Abundant supply l Diet l Digestion 55
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9/13/11 Why India? e Population growth
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Unformatted text preview: e 1.3% p.a. l High saturation of youth 66 9/13/11 Why India? e Culture e Shift away from traditional values l Increase in women's rights l Divorce rates have doubled l Economic Growth e GDP – 8.9% annually l Population below the poverty line – 37% 77 9/13/11 Financial Background e Low cost to entry e Ease of distribution-plants in Asia l English-speaking workforce l Growth in consumption e 4.5% annually (for food) l Average household income to triple in next 20 years 88 9/13/11 Financial Background e Shift in private consumption e Health products that improve quality of life 99 9/13/11 Questions? e 10...
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Company Proposal Presentation - e 1.3 p.a l High saturation...

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