Milestone Two - Kjellman.docx - 1 Milestone Two u2013...

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1 Milestone Two – Draft of Internal Communications Misty J Kjellman Department of Human Resources, Southern New Hampshire University MGT 550: Managing Through Communications Dr. James White February 23, 2020
2 “You might have the most progressive and sagacious vision for the growth and development of your organization, but unless it is effectively communicated to the last one of your employees, the chances of it being put to life are meek. Improper and ineffective internal communication is the cause behind several unrealized objectives of organizations” [ CITATION Raj16 \l 1033 ]. In his guest article in Entrepreneur magazine, Rajeev Bhardwaj addresses, quite to the point, exactly why effective internal communications are vital to the growth of any company. Within any corporate organization, it is important for internal communications to function cohesively and exist with transparency [ CITATION Raj16 \l 1033 ]. How are companies succeeding within the realm of internal comms? Just take a look at Microsoft Service Asia: The Asian subsidiary of this software giant had a difficult situation. It had over 5,000 employees based in over 17 different companies that it needed to communicate with (many of whom received well over 200 emails a day) [ CITATION Car17 \l 1033 ]. Obviously, sending a typical email just was not going to suffice. Instead, the company decided to created “Five-Minute Fridays”- a series of weekly video podcasts that “allow management to communicate with staff in a more personal way” [ CITATION Car17 \l 1033 ]. Staff, in turn, really appreciated the videos and looked forward to them each week; many employees even asked to be included to showcase their works. Research in Motion (RIM), the tech company that owns Blackberry, was struggling to communicate with their employees. In 2011, the CEOs received an anonymous letter from “a senior staff member” that dictated some serious allegations; the letter outlined criticisms with their leadership, product development, and employee culture [ CITATION Jon11 \l 1033 ]. One of the most pressing problems within RIM was the “lack of leadership” and how employees “felt as though they were not being heard” [ CITATION Jon11 \l 1033 ].
3 How could RIM have handled this situation? A well-crafted internal communication; something that was directed at the appropriate audience, delivered with the right medium to reach that audience, understanding the needs of the audience within that message, and with the knowledge that there can and will be conflicts (and knowing how to handle them in advance).

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