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28 - Methods for Describing 1 Case Studies-In tensive...

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Methods for Describing 1) Case Studies: -Intensive exminations of individual lives and organizations -interpretation can be subjective Ex: Kitty Genovese… -Diffusion of Responsibility -and the Bystander Effect 2) Surveys: - you need to be careful with the vocabulary you use on a survey because people may not understand the question but still answer it like they do. Example: Divided the room up into two groups and one side had to close their eyes and the group who had their eyes open answered this question: Questions: Is the Mississippi River longer than 300 miles? How long is the Mississippi River Then the groups switched Questions: Is the Mississippi River longer than 3000 miles? How long is the Mississippi River ***Shows that there are different results for surveys What was the purpose of the example??? Finding Relationships: 1) Correlation Correlation – a measure of the relationship between two variables **Want to know “does smoking predict rates of lunge cancer?” If they are
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  • Spring '09
  • Suveg
  • Mississippi River, Correlation and dependence, Pearson product-moment correlation coefficient, River, Spearman's rank correlation coefficient

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