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Unformatted text preview: because it has been out of use for so long that it is very difficult for you to retrieve Due to interference Sensory Memory • Brief • Really brief traces of information that pass through our nervous system • Only holds information for a very short amount of time • Something we see o Iconic Memory • Something I hear o Echoic Memory • Example: Sensory Memory is Brief • Hypothesis Information • • Look up this on elc Masking Short-Term Memory • Encoding o Visual/auditory • Capacity – “magical” number 7 o Is about 7 items [you can expand number 7 through a method called chunking (grouping like items together)] expanding memory by chunking all of items • dairy • paper • vegetables • Duration o 12-30 seconds maintenance rehearsal The Stroop Test • One test that highlghts the dual encoding...
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- Spring '09
- 30 seconds, memorable brain codes