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Unformatted text preview: because it has been out of use for so long that it is very difficult for you to retrieve Due to interference Sensory Memory Brief Really brief traces of information that pass through our nervous system Only holds information for a very short amount of time Something we see o Iconic Memory Something I hear o Echoic Memory Example: Sensory Memory is Brief Hypothesis Information Look up this on elc Masking Short-Term Memory Encoding o Visual/auditory Capacity magical number 7 o Is about 7 items [you can expand number 7 through a method called chunking (grouping like items together)] expanding memory by chunking all of items dairy paper vegetables Duration o 12-30 seconds maintenance rehearsal The Stroop Test One test that highlghts the dual encoding...
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- Spring '09