MarketingTest2 - Consist of the actions a person takes in purchasing and using products and services including the mental and social processes that

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Consist of the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions. Is the energizing force that stimulates behavior to satisfy a need Refers to a person’s consistent behaviors or responses to recurring situations The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world Represents the anxieties felt because the consumer cannot anticipate the outcomes of a purchase but believes that may be negative consequences Refers to those behaviors that result from (1) repeated experience and (2) reasoning A favorable attitude toward and consistent purchase of a single brand over time A “learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way” A consumer’s subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people Individuals who exert direct or indirect social influence over others The influencing of people during conversations People to whom an individual looks as a basis for self-appraisal or as a source of personal standards
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This note was uploaded on 09/15/2011 for the course MKTG 3213 taught by Professor Wergin during the Spring '08 term at Oklahoma State.

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MarketingTest2 - Consist of the actions a person takes in purchasing and using products and services including the mental and social processes that

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