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capstone-week5 - MAN4720 StrategicManagement...

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MAN 4720:  Strategic Management  Week 5: Internal analysis Dr. Marshall Schminke Spring, 2011 These slides are intended to be a supplement to your class notes, not a replacement for them.   For specific references, etc., see me.
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Where we are: Last time: External analysis Today:  Finish and move to internal analysis Coming attractions: 10-K Integration project Midterm 1 Case 1 Next time: Formulating & evaluating strats
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The Internal Environment (SW)
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An aside: In the old days, internal analysis followed  functional lines Strengths and weaknesses related to: Finance Accounting Marketing Production Etc.
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An aside: But that only makes limited sense, given  this question:
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Why do companies exist? Because they create value for their  customers (in a variety of ways) Customers are unable to replicate  those value propositions on their own But what does that tell us about how  we should be analyzing company  strategy? Should be based around value creation  
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Porter’s Value Chain Disaggregates a firm into its strategically  relevant activities All firms perform a particular set of  functions (Although not all firms perform them well)
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