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capstone-week4 - MAN4720 StrategicManagement...

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MAN 4720:  Strategic Management  Week 4: External analysis Dr. Marshall Schminke Spring, 2011 These slides are intended to be a supplement to your class notes, not a replacement for them.   For specific references, etc., see me.
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Today: Finish up material from last time New stuff: Environmental analysis External (today); internal (next time)
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Housekeeping: You have the materials for the 10-K  Integration project You have the materials for the industry  analysis (Case 1) You have the documents and links to  industry analysis sources See your instructor about any questions  on any of these
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Housekeeping: You already had the full case analysis  materials (Case 2: Target) The “home” run involves the home.
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Topic:  Environmental Analysis (SWOT)
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The External Environment (OT)
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Conversation: What’s out  there and why does it matter? Outside your business’ walls, what keeps  you awake at night?  What gets you out  of bed in the morning? What’s the one  think you think about  (worry about, obsess about, fret about get  excited about) the most?
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External analysis:   External analysis useful because it allows  you to explore the O&T side of the SWOT It’s so critical as a building block, that  after the 10-K project, our first case  analysis is an industry analysis.
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Let’s consider opportunities,  broadly defined:
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Looking for obvious  possibilities for opportunities: Consider Chinese autos Geely Automobile Company Changfeng Motor Company Ltd.
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Opportunities: Large and growing global                         markets (e.g., US) But tough logistics dealer & service networks; transportation Also, Korean and Japanese firms  already manufacturing in US Solutions?
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Build them for other firms: Daimler(Chrysler) AG partnered with China’s Chery Automobile Co. Small cars worldwide Chrysler dealerships Dodge Chrysler Jeep
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Participant sports industry ? ? ?
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Threats: Consider auto manufacturers What about that $2500 car?  (1/2 price of  Chery QQ3Y, Maruti 800) 
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Threats: Consider auto manufacturers What about that $2500 car?   The Tata Nano: 65 mph; 50 mpg  Tata: Indian conglomerate                          (Purchased Jaguar &                         Land  Rover)
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Beyond the obvious Ts:
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Looking beyond the obvious   for possibilities of threat: e.g., Why haven’t the Japanese done to  us in large appliances what they’ve  done in autos, electronics?
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