capstone-week1

capstone-week1 - MAN4720: StrategicManagement...

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MAN 4720:  Strategic Management     (The Capstone Course) Dr. Marshall Schminke Spring, 2011 These slides are intended to be a supplement to your class notes, not a replacement for them.   For specific references, etc., see me.
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Capstone Week 1: Lecture Introduction to the Capstone team A brief tour of the syllabus Q: Why are we here?   Labs Introduction to the lab groups Begin to form teams Better understanding of coming attractions
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NEXT week: No Lecture (MLK) Yes, labs (except Monday labs) Next time: Mission and strategy Labs Finalize team formation Hands-on exercises related to strategy How to find information
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Introduction to the team: Clearly, the best team ever assembled  for the Capstone course Maybe I’m a little biased? Brief introductions
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Capstone across the region: Welcome to those of you at the regional  campuses: Palm Bay Sanford/Lake Mary South Lake Cocoa  Daytona Metro West Osceola
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The syllabus: Available at  http://www.bus.ucf.edu/capstone/spring   Click on syllabus For now, a quick tour My faculty website: http://web.bus.ucf.edu/faculty/mschminke 
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All good courses seek to  answer a question In this case, the question is  this:  
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Why are some companies  sustainably better than others? According to what you’ve learned in some  other classes, that shouldn’t happen We can buy their talent We can study their processes We can hire their experts But it does
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Why are some companies  sustainably better than others? It’s not just having a better product History is full of better products that died And it’s not just luck Luck isn’t sustainable, long term Then what is it?  How can this happen? That’s why we’re here
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The best foundational thinking  on answering that question: Michael Porter, Harvard Business School That brings us to his foundational books
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A note on the books: Michael Porter’s  Competitive Strategy Michael Porter’s  Competitive Advantage
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Michael Porter’s  Competitive Strategy Michael Porter’s  Competitive Advantage Strategic analysis based on: Industry analysis (the five forces)
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capstone-week1 - MAN4720: StrategicManagement...

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