Harvard Case Study - MAR 3403-Kramer Class Presentation

Harvard Case Study - MAR 3403-Kramer Class Presentation -...

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Harvard Case Study– “Kramer Pharmaceuticals, Inc.” .
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Harvard Case Study-Kramer Pharmacueticals Key Dates : Quiz- 10/20/11 Case Due- 11/10/11 Grades- myUCF
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Harvard Case Study-Kramer Pharmaceuticals Go to the Harvard Business Review website and find Kramer Pharmaceuticals, Inc: http://hbr.org/search/Kramer %25252520Pharmaceutical/ Author: Derek A Newton, Professor at UVA Copyrighted in 1980 and Revised on 2/1/84 Register and pay Harvard download fee [$6.95] Harvard’s Technical Assistance: (800) 810-8858
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Key Case Requirements One [1] page, each, on the following questions/answers : 1. Evaluate Bob Marsh and his performance at Kramer. a) 1. List and evaluate each of Marsh’s sales managers and the Kramer sales organization. a) Consider the organization’s recruiting/selecting, field supervision,
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Unformatted text preview: compensation, performance evaluation, and termination policies at Kramer. 1. If you were Bob Marshs regional sales manager, how would you coach and mentor him to improving general sales as well as overcoming any of his barriers? 1. If you were the VP of Sales of Kramer, what actions would you take at case conclusion and why? UCFs MAR 3403-Sales Force Management ASSIGNMENT RULES : 1. DUE IN CLASS at the start of the session 1. Late papers WILL NOT BE ACCEPTED 2. Papers under the door WILL NOT BE ACCEPTED 3. Papers by e-mail WILL NOT BE ACCEPTED Your complete field report should be at minimum four [4] pages, but no more than five [5] pages! Harvard Case Study-Kramer Pharamceuticals Questions??...
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This note was uploaded on 09/16/2011 for the course MAR 3403 taught by Professor Davis,d during the Spring '08 term at University of Central Florida.

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Harvard Case Study - MAR 3403-Kramer Class Presentation -...

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