Marketing 311 Review

Marketing 311 Review - 46 reltionship marketing elemtns 48...

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Marketing 311 Review PG.7 Intro PG.8 Fig.1.1 PG. 10 – Def. outside sales forces PG. 11 – marketing Mix, Communications Mix PG. 12 – Relationship marketing and selling, something 13 category of sales jobs 15 how sales jobs differ, fig. 1.3 17 fig. 1.4 18 fig. 1.5 19 sales ability is not enough 21 fig. 1.6 25, 26 sales management challenges 27 ethics Chapter 2 39 fig 2.1 41 marketing mix and promotion mix, marketing concept 42 evolutiiong of marketing management 44 definition (peddlers)
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Unformatted text preview: 46 reltionship marketing elemtns 48 integrating marketing and sales 49 integrating production and sales, 52 strategic marketing and planning 54 strategic trends Chapter 3 66 8 steps, prospecting identifying leads 69 fig 3.2, customer research 70 the approach 71 need assessment 73 features benefits advantages 74 prepared sales presentations 75 developing presentations, meeting objections 78 gaining commitment 79 follow up...
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Marketing 311 Review - 46 reltionship marketing elemtns 48...

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