rsm392h-m10 - UNIVERSITY OF TORONTO Faculty of Arts and...

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Unformatted text preview: UNIVERSITY OF TORONTO Faculty of Arts and Science & Rotman School of Management § 9 f 4333; c 3 i9 s‘fi APRIL / MAY 2010 EXAMINATIONS RSM392H13 Duration - 3 hours Aids Allowed: Non-programmable calculators NAME STUDENT NUMBER Instructions: 1. The exam paper contains 5 pages (plus the case). Please check your paper to ensure that you are not missing any pages. 2. All answers should be written in examination booklets. Material written on the exam paper will not be graded. You may, however, use the exam paper for scratch paper. 3. Please ensure that your name and student number are written on each examination booklet that you turn in. If you turn in more than one examination booklet, please number your booklets. 4. Please ensure that your answers are written legibly. 5. A copy of the case “Rogers’ Chocolates is provided with the exam paper. 6. A total of 100 points are available on this examination. The points per question are indicated on the exam paper. Use the points per question to help you allocate your time across questions. 7. This is an individual exam. RSM 392H18 Final Examination Page 1 of 5 PART A: Case Update Questions (12 points total) Please answer the following questions. Be sure to use both course concepts as discussed in Class as well as the case facts. You may assume that in the intervening time periods between the case being written and the update that the firm’s overall strategies and activities have remained the same. 1. The following paragraphs are excerpted from a press release by Intel on March 3, 2010. Winners’ names are announced publicly in a full page ad in the Wall Street Journal. Why would Intel create such an award? (use strategy concepts here) Do you think that this award achieves its purpose? (4 points) “Intel Corporation today bestowed 16 companies with its Preferred Quality Supplier (PQS) award. In the past year, these companies demonstrated commitment to quality and exceeded high expectations and tough performance goals, distinguishing themselves from thousands of suppliers that work with Intel. Winners of the PQS award are: AceCo Precision Manufacturing; Advanced Semiconductor Engineering, Inc. ; ASML; Cabot Microelectronics Corporation; Cisco Systems, Inc.; DAIFUKU; FUHFILM Electronic Materials; Grohmann Engineering; Hirata Corporation; Nikon Corporation; Nippon Mining 8: Metals Co., Ltd. ; Nordson ASYMTEK; Praxair Electronics; Rofin-Baasel; Skanska; and Tokyo Electron Limited. "Today more than ever, it‘s important for companies to build strong relationships with world-class, quality suppliers" said Craig Brown, vice president of Intel‘s Technology and Manufacturing Group and director of Materials. "It‘s our pleasure to recognize this year‘s Preferred Quality Suppliers. These companies have embraced the knowledge that quality extends beyond historical definitions. In addition to providing excellent products and services, quality companies work to reduce negative impacts on the global environment while delivering unique customer value. 2009‘s Preferred Quality Supplier award winners have successfully embedded these ideas in their businesses and we are proud to work with such leaders.” ” (http: / / www.inte1.com/ pressroom/ archive / releases / 2010 / 20100303corp_a.htm) 2. Recent newspaper articles have suggested that the environmental movement has begun playing a larger role in coffee manufacturing and sales. For example, Starbucks has committed to achieving 100% ethically sourced coffee (it is currently at 75%), meaning that all of the coffee it purchases will be grown by farmers who use sustainable methods and treat employees with certain standards. What will the impact be on the specialtu cofiee retailing industry if these trends continue? (4 points) RSM 392H1$ Final Examination Page 2 of 5 3. On January 25, 2010, Kodak made the following press announcement. Evaluate Kodak's move into customizable digital printing press technology. Is this a good idea? (4 points) Consolidated Graphics, Inc. (NYSE: CGX) and Kodak recently announced that CGX will install a KODAK PROSPER 5000XL Press. Powered by KODAK Stream lnkjet Technology, the PROSPER SOOOXL Press provides offset class quality, productivity and cost across a wide range of coated and uncoated commercial print applications. ” With the PROSPER SOOOXL Press, CGX stays on the leading edge of digital printing and publishing. This technology is a perfect complement to our world~leading digital footprint of over 220 high—end digital presses. This press will continue to support our customers’ needs for shorter runs and personalized solutions,” said Ric Davis, Executive Vice President of Operations for CGX. "This is a strategic investment that positions us well for innovation in 2010 and beyond.” "The KODAK PROSPER SOOOXL Press is an inkjet technology breakthrough that will change communications, so it is fitting that CGX— which is known as one of the world’s leaders in digital printing— will be on the forefront of that transformation,” said Kevin Joyce, Worldwide Vice President, Sales and Marketing, Digital Printing Solutions, Kodak. “The PROSPER Press platform’s ability to produce offset class output on glossy stock1 is a critical value proposition to CGX, which has a reputation for producing high—quality direct mail, annual reports and other marketing collateral.” The KODAK PROSPER SOOOXL Press features a print speed of up to 650 fpm (ZOO mpm) with image quality approaching 175 lpi and a monthly duty cycle of up to 120 million A4 pages. The press is able to handle both coated and uncoated papers, including glossy coated, with basis weights ranging from 45 gsm-300 gsm (3O lbs-200 lbs). In addition, the press boasts an advanced ink formulation to further enhance print quality, durability and the unique ability to print on glossy coated substrates. (http: / / www.graphics.l<odak.com/ US / en/ About_GCG / News / 2010 / 100125a.htm) l "Offset printing is a commonly used printing technique where the inked image is transferred (or "offset") from a plate to a rubber blanket, then to the printing surface” —in this case, paper with a shiny finish. (quoted from private communication) Thus, the Prosper SOOOXL is a very large inkjet technology printing press that can create small printing runs of books in color, catalogues and so on. It does so at a fairly high speed and can handle multiple thicknesses of paper. RSM 392H18 Final Examination Page 3 of 5 PART B: Rogers’ Chocolates (88 points total) Attached is a copy of the Rogers’ Chocolates case. Please answer the following questions using only information provided in the case. Point values are indicated next to the question. 1. [\J 10. RSM 392H1S Final Examination Industry Value Chains (6 points) a. Draw the industry level value chain for the retail chocolate industry. b. Who are the buyers for retail chocolate? c. Draw the industry level value chain for the wholesale chocolate industry. (1. Who are the buyers for wholesale chocolate? Analyze the threat of substitutes in the retail chocolate industry. (7 points) Analyze the threat of suppliers in the retail chocolate industry. (7 points) Analyze the threat of rivalry in the retail chocolate industry. (7 points) Does Rogers' Chocolates have a competitive advantage? How do you know? (4 points) Analyze Rogers’ Chocolates’ resources and capabilities. Do you think they could lead to a sustainable competitive advantage? (7 points) Look at exhibit 4. It seems that there is a vast discrepancy between the two years in terms of costs of sales. Why is this occurring? Is this something that Rogers’ can change? If so, how? (6 points) This two part question focuses on Sam’s Deli. (12 points, 4 points for each letter) a. Evaluate how well Sam’s Deli is doing currently. b. Evaluate the decision to go into Sam’s Deli. Was this a good strategy? Why or why not? c. Evaluate the implementation of the decision to go into Sam’s Deli. The owners of Rogers' Chocolates have given Parkhill a mandate for growth. In general, is growth for growth’s sake a good idea? What do firms need to consider when identifying growth opportunities? ls Rogers’ well—positioned to grow? (12 points) One option facing Rogers’ Chocolates is the possibility to expand its retail stores into the Ontario region. Is this a good idea? (Be sure to think about the industry as well as Rogers’ Chocolates own positioning and activities.) (8 points) Page 4 of 5 11. Contrast the opportunity to expand into Ontario with a strategy of focusing on retail stores in Vancouver and Whistler before the Olympics. (Answer this question as if it is early 2009. Thus, assume for the sake of this question that the Olympics have not yet occurred.) Which strategy is better for Rogers' Chocolates, given its current situation? Why? ( The first step to this question is to analyze whether focusing on Vancouver is a good strategy, the same way you answered question 10 about Ontario.) (12 points) 5 RSM 392H1S Final Examination Page 5 of 5 ...
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This note was uploaded on 09/12/2011 for the course RSM 392 taught by Professor Liu during the Spring '11 term at University of Toronto- Toronto.

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rsm392h-m10 - UNIVERSITY OF TORONTO Faculty of Arts and...

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