Ch17 - Ch. 17 Capitalizing on Existing Stimulus Control:...

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Unformatted text preview: Ch. 17 Capitalizing on Existing Stimulus Control: Rules and Goals Capitalizing on Existing Stimulus Control: Rules and Goals Rules Description of a three term contingency (ABC) of reinforcement Rules can function as S D s Rules can also function as cues indicating that not following the rule will result in punishment Rules that do not indicate all three aspects of a contingency are referred to as partial rules Capitalizing on Existing Stimulus Control: Rules and Goals Rules Contingency shaped vs rule governed behavior Contingency shaped behavior Behavior that has been strengthened (or weakened) in settings by direct acting effects of consequences in those settings Involves immediate consequences and is typically strengthened gradually through trial and error Capitalizing on Existing Stimulus Control: Rules and Goals Rules Contingency shaped vs rule governed behavior Rule governed behavior Behavior that is controlled by the statement of a rule Involves delayed consequences Frequently leads to immediate behavior change Capitalizing on Existing Stimulus Control: Rules and Goals When rules are especially helpful When rapid behavior change is desirable When consequences are delayed When natural reinforcers are highly intermittent With salesmen be persistent. The next customer may mean a sale! When behavior will lead to immediate and severe punishment Such as plagiarism Capitalizing on Existing Stimulus Control: Rules and Goals Why rules control our behavior Why do we follow rules that identify very delayed consequences Unidentified, unintended social reinforcers We may exercise because of the rules stating positive health benefits. Those benefits are far removed from the first few months of an exercise program. It may be the compliments we get from people that maintains the exercise behavior Capitalizing on Existing Stimulus Control: Rules and Goals Why rules control our behavior Why do we follow rules that identify very delayed consequences Immediate self-reinforcing statements or immediate...
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This note was uploaded on 09/13/2011 for the course PHY 205 taught by Professor Barlly during the Spring '11 term at University of Nevada, Las Vegas.

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Ch17 - Ch. 17 Capitalizing on Existing Stimulus Control:...

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