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Unformatted text preview: sets agenda • Agenda Setting: Again, shallow, often done in “themes” or “Frames”. Usually follows stories over some sort of time frame. • Talent Scout • Handicaps the Race • Public Defender How Viewers Respond: Media Bias? Market Bias: action, bad news, anti-incumbent Bias screened by personal perceptions • Selective Exposure: What media we use • Selective Attention: Which stories we pay attention to • Selective Perception: Your interpretations of the events shown Sound-bites : Small quotes used by media to capture essence of a story. These are also designed by candidates to be used by the media....
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This note was uploaded on 09/13/2011 for the course PHY 101 taught by Professor Smith during the Spring '11 term at University of Nevada, Las Vegas.
- Spring '11