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Unformatted text preview: sets agenda Agenda Setting: Again, shallow, often done in themes or Frames. Usually follows stories over some sort of time frame. Talent Scout Handicaps the Race Public Defender How Viewers Respond: Media Bias? Market Bias: action, bad news, anti-incumbent Bias screened by personal perceptions Selective Exposure: What media we use Selective Attention: Which stories we pay attention to Selective Perception: Your interpretations of the events shown Sound-bites : Small quotes used by media to capture essence of a story. These are also designed by candidates to be used by the media....
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- Spring '11