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7-Need Analysis - – OTHER POTENTIAL SUPPLIERS WERE NOTED...

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Design Methods EE 600
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DAILY DILBERT DAILY DILBERT
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DAILY DILBERT
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DAILY DILBERT
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THE GENERAL CYCLE THE GENERAL CYCLE DEFINITION OF NEED FEASIBILITY STUDY PROPOSAL PROJECT PLAN RESEARCH SPECIFICATION DESIGN ETC.
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THE DEFINITION OF NEED IT REQUIRES CUSTOMER INTERACTION OFTEN REPRESENTS INCREMENTAL PRODUCT GROWTH MAY MAKE USE OF A SURVEY IT MAY REQUIRE A “RED HERRING” IT SHOULD INCLUDE A COMPETITIVE ANALYSIS IT SHOULD INCLUDE MARKET ESTIMATES
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AN EXAMPLE OF NEED AN EXAMPLE OF NEED AS LOGIC WAS FOUND TO BE TOO HIGH POWER TOO HIGH COST LOOKING CLOSER, A CUSTOMER SURVEY SHOWED THAT STANDBY POWER WAS THE REAL PROBLEM THE SPEED WAS ALSO MARGINAL “COST” WAS ONLY A PROBLEM IN THAT IT COST A LOT TO PROVIDE THE POWER!
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AN EXAMPLE OF NEED A “RED HERRING” AC LOGIC WAS FLOATED IT HAD THE SAME SPEED AS AS IT HAD LOWER POWER -- ESSENTIALLY ZERO IN STANDBY THERE WAS NO COMPETITION ON THE MARKET THE POTENTIAL MARKET WAS ESTIMATED AS $800,000,000
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Unformatted text preview: – OTHER POTENTIAL SUPPLIERS WERE NOTED THE FEASIBILITY STUDY THE FEASIBILITY STUDY GENERALLY INVOLVES GENERALLY INVOLVES • A COMPETITIVE SURVEY – NOTING WHO ELSE MAY PROVIDE THIS – LOOKING AT WHAT ELSE IS CURRENTLY AVAILABLE/ANNOUNCED • INCREMENTAL ESTIMATES ARE OFTEN USED TO ESTIMATE RESULTS – HOW LONG TO DESIGN IT? – HOW FAST/EXPENSIVE/COMPLEX/ETC • A LITERATURE SEARCH – SHOULD ALWAYS BE DONE – THIS INCLUDES REPORTS, CONFERENCES, PAPERS, ETC. • DON’T FORGET INTERNAL R&D PROJECTS! • FINALLY YOU MUST ESTIMATE THE DEVELOPMENT COST AND THE P&L IMPACT IF YOUR FEASIBILITY STUDY SAYS “YES,” YOU WILL PROCEED TO A FULL PROPOSAL FOR NOW • WE ARE GOING TO PREPARE A SET OF DOCUMENTS FOR A PROJECT • YOU THEREFORE NEED TO CHOSE SOMETHING TO WORK ON • IT WOULD BE BEST IF IT WAS A SIMPLE DEVICE • IT MUST BE SOMETHING THAT DOES NOT CURRENTLY EXIST IN THE FORM YOU ENVISION...
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