Unformatted text preview: Ethos: appeal to authority Pathos: appeal to emotion Logos: appeal to reason (philosophical arguments deal only with Logos) Ethos Ex. Nike (This is a bad argument, though not all instance of Ethos are bad). Problem: people may appeal to different authorities. Pathos (not all are bad, but a lot of them are) Problem: contingent upon time, people Logos Demonstration: No perceptual belief is certain (certain = indubitable = beyond doubt)...
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- Fall '08