PERSUASIVE SPEECH

PERSUASIVE SPEECH - Ashley Hoffmann 14106647 Sample...

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Ashley Hoffmann 14106647 Sample Skeleton of Informative Outline Title: The Weight Loss Industry General Purpose: To persuade Specific Purpose: To persuade audience that the weight loss products are not the best and most effective way to lose weight and that the weight loss industry has taken advantage of consumers by producing products that are potentially dangerous. Thesis Statement:   It’s evident that the weight loss industry has grown tremendously due to the high demand of consumers wanting an easy solution to lose weight fast; therefore it is important to realize the actual growth of this industry, the dangers of many of the products, and how weight loss can be achieved without these potentially harmful products. a. Attention getter: Research by Katherine Flegal, published in the "Journal of the American Medical Association" in 2010, reports that 68 percent of adults in the United States are overweight or obese. Due to this obesity epidemic, it is quite apparent that today there is a larger target market for the weight loss industry than ever before. We are all witnesses of this market growth and expansion as advertisements for weight loss products dominate our media. The promises these companies make regarding their products, convince millions that there are quick and easy ways to achieve weight loss. However, the question consumers are continually contemplating is whether or not these products provide the results that the guarantee? b. Relavence: We are all familiar with the advertisements for these products as they typically consist of showing unbelievable and effortless results in little time. Every day we are exposed to advertisements of these products, therefore there is doubt this industry is striving and partially because of the lack of intelligence by its consumers. c. Speaker credibility: I have conducted thorough research regarding the growth of the weight loss industry as well as particular products that are marketed within this industry. I have found that there are many dangers associated with weight loss products, especially dietary supplements. There was an abundance of evidence that showed in order for effective weight loss, these products are not the answer. d. Thesis Statement: It’s evident that the weight loss industry has grown tremendously due to the high demand of consumers wanting an easy solution to lose weight fast; therefore it is important to realize the actual growth of this industry, the dangers of many of the products, and how weight loss can be achieved without these potentially harmful products.
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e. Preview (expand on your main points): Throughout my speech, I will first explain the growth of the industry and focus on why there has been such tremendous growth recently in this industry; Then I will look at the dangers of products, particularly dietary supplements in this market; Finally, I will conclude with giving advice, as a consumer, to avoid these particular products and other ways in achieving weight
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PERSUASIVE SPEECH - Ashley Hoffmann 14106647 Sample...

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