QT100 - b gio dc v o to trng i hc thng mi chuyn tt nghip n...

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Unformatted text preview: b gio dc v o to trng i hc thng mi chuyn tt nghip n v thc tp : Cng ty ng dng k thut v thng mi Chu Chuyn : Mt s bin php nhm cng c v pht trin th trng ca doanh nghip thng mi Gio vin hng dn : TS - Phm Cng on Sinh vin thc hin : o Minh Phc Lp : 35 - A8 Khoa : Qun tr doanh nghip H Ni: 05-2003 Trng i hc Thng Mi Chuyn tt nghip Li ni u Kinh t th trng vi tnh hnh cnh tranh ngy cng gay gt, i hi mi ch th trong nn kinh t ni chung v cc doanh nghip th- ng mi ni ring. Phi bit pht huy mi l lc vn ln, to ch ng cho mnh trn thng trng c th tn ti v pht trin. Mun lm - c iu ny th cc doanh nghip phi bit tm mi cch y mnh hot ng tiu th, t m rng th phn ca doanh nghip trn th trng, nng cao uy tn, v th ca doanh nghip. C th ni, hot ng tiu th hng ho v cng tc pht trin th tr- ng lun gn lin sc sng ca mt doanh nghip. Mi n lc hot ng trn thng trng ca doanh nghip ch nhm vo mt hng ch duy nht l y mnh doanh s m rng th trng tiu th, nh hng ho c chuyn thnh tin, thc hin vng chu chuyn vn trong doanh nghip v chu chuyn tin t trong x hi, m bo phc v cho cc nhu cu x hi. Nh vy, aen nh v pht trin th trng trn c s y mnh hot ng tiu th hng ho l mt khu ht sc quan trng, l mt yu cu thng xuyn v c tnh cht quyt nh ti s pht trin ca mt doanh nghip, l con ng c bn nng cao hiu qu kinh doanh, thc hin cc mc tiu ca doanh nghip. Trong thi gian thc tp ti Cng ty INCOM em la chn ti : Mt s bin php nhm cng c v pht trin th trng ca doanh nghip thng mi vi mc ch i su tm hiu, nghin cu qu trnh hot ng, kinh doanh ca Cng ty v phn tch k cc yu t nh h- ng ti th trng tiu th, t a ra cc gii php thch hp vi cng tc pht trin th trng ca Cng ty. o minh Phc Khoa QTDN - Lp K35- A8 2 Trng i hc Thng Mi Chuyn tt nghip Chng I: L lun v cng c v pht trin th trng i vi cc doanh nghip I. Doanh nghip v th trng ca doanh nghip. 1.1. Doanh nghip trong nn kinh t th trng....
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This note was uploaded on 09/15/2011 for the course BUSINESS 089563 taught by Professor Mr.blink during the Spring '10 term at Andrews Univeristy.

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QT100 - b gio dc v o to trng i hc thng mi chuyn tt nghip n...

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