QT129 - Lun vn tt nghip Hc vin Ti chnh Mc lc Li m u

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Unformatted text preview: Lun vn tt nghip Hc vin Ti chnh Mc lc Li m u .......................................................................................... 1 Chng 1: Nhng vn l lun chung v tiu th sn phm v doanh th tiu th sn phm ca doanh nghip trong nn kinh t th tr ng .......................................................... 3 I/ Tiu th sn phm v doanh thu tiu th sn phm ca doanh nghip................................................................................................... 3 1. Tiu th sn phm............................................................................ 3 2. Doanh thu tiu th sn phm hng ha, dch v ca doanh nghip................................................................................................... 5 II/ Tm quan trng ca vic y mnh tiu th sn phm tng doanh thu i vi doanh nghip.......................................................... 7 III/ Phng hng, bin php y mnh tiu th sn phm tng doanh thu ca doanh nghip.......................................................................... 9 1. Cc nhn t nh hng n vn tiu th sn phm v doanh thu ca doanh nghip.......................................................................... 9 1.1. Nhm nhn t thuc v mi tr ng kinh doanh..........................9 1.2. Nhm nhn t thuc v doanh nghip..................................... 11 2. Vai tr ca TCDN trong vic thc y tiu th sn phm, tng doanh thu tiu th............................................................................... 15 3. Mt s bin php ch yu nhm thc y tiu th sn phm tng doanh thu ca doanh nghip..................................................... 16 3.1. Tng cng u t cho cng tc kho st, iu tra, nhin cu th tr ng..................................................................................................... 16 3.2. Ch trng nng cao cht lng sn phm hng ha.................17 3.3. Xy dng chnh sch gi c ph hp...........................................17 1 Lun vn tt nghip Hc vin Ti chnh 3.4. Ch trng u t thc hin a dng ha sn phm, khng ngng ci tin mu m sn phm....................................................18 3,5, Tae chc tt cng tc bn hng v dch v bn hng..................18 3.6.y mnh hot ng qung co, gii thiu sn phm, hng ha v p dng cc n by ti chnh thc y tiu th.......................20 3.7. Cc bin phph tr ca nh nc.................................................. 20 Chng II:Thc trng v cng tc tiu th sn phm v doanh thu tiu th sn phm ca cng ty in c Thng Nht .......21 I/ Mt s nt khi qut tnh hnh hot ng ca cng ty................21I/ Mt s nt khi qut tnh hnh hot ng ca cng ty....
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This note was uploaded on 09/15/2011 for the course BUSINESS 089563 taught by Professor Mr.blink during the Spring '10 term at Andrews Univeristy.

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QT129 - Lun vn tt nghip Hc vin Ti chnh Mc lc Li m u

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