QT138 - Tr nh Thanh H i / QTKDTHA / K33 PH N M U Trong i u...

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Unformatted text preview: Tr nh Thanh H i / QTKDTHA / K33 PH N M U Trong i u ki n n c ta hi n nay, khi n n kinh t hng ho ngy cng pht tri n, s c nh tranh trn th tr ng ngy cng tr nn gay g t, quy t li t, s ng v ng v kh ng nh v tr c a m t doanh nghi p trn th tr ng l c c k kh khn, nh t l i v i nh ng doanh nghi p t nhn. Th tr ng chnh l i t ng ch y u d n d t hnh ng c a cc doanh nghi p thng qua cc nhu c u c a n. t n t i v ho t ng kinh doanh c hi u qu th b t bu c cc doanh nghi p ph i quan tm t i th tr ng, m c th l chi n l c pht tri n th tr ng. Vi c phn tch th tr ng v p d ng cc chi n l c pht tri n th tr ng c tnh ch t quy t nh thnh cng hay th t b i trong kinh doanh, quy t nh vi c doanh nghi p c gi v ng v khai thc c th tr ng hay khng. Cng ty TNHH Hasa l m t doanh nghi p t nhn c thnh l p t nm 1993. Tr i qua nh ng thng tr m c a s chuy n i c ch kinh t , hi n nay Cng ty ang ph i i m t v i nhi u thch th c c a c ch th tr ng. L m t Cng ty a ngnh, kh khn n v i Cng ty l vi c kinh doanh m t s ngnh ch ch t b km hi u qu . Hng i n l nh, i n gia d ng l m t trong nh ng lnh v c . Nguyn nhn chnh c a s kinh doanh km hi u qu l vi c phn tch, d bo v nhu c u c a th tr ng ch a t t. y cng chnh l v n c p bch m t p th lnh o Cng ty TNHH Hasa ang quan tm t i. gp ph n tho g nh ng kh khn tr ng i , ti ch n ti cho chuyn t t nghi p c a mnh l Phn tch tnh hnh th tr ng c a Cng ty TNHH Hasa v i m c tiu tm ra m t s gi i php nh m c i thi n v th c a Cng ty trn th tr ng. N i dung chuyn bao g m 3 ph n: Ph n I: T ng quan v Cng ty TNHH Hasa Ph n II: Phn tch th tr ng c a Cng ty TNHH Hasa - 1 - Tr nh Thanh H i / QTKDTHA / K33 Ph n III: xu t c i thi n v th c a Cng ty trn th tr ng Do th i gian c h n v l l n u lm quen v i cng tc nghin c u, phn tch, nh gi th tr ng nn khng th tranh kh i nh ng...
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This note was uploaded on 09/15/2011 for the course BUSINESS 089563 taught by Professor Mr.blink during the Spring '10 term at Andrews Univeristy.

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QT138 - Tr nh Thanh H i / QTKDTHA / K33 PH N M U Trong i u...

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