QT144 - Phn I C s l lun cht lng sn phm I- Sn phm v Cht lng...

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Unformatted text preview: Phn I C s l lun cht lng sn phm I- Sn phm v Cht lng sn phm 1. Sn phm 1.1 Khi nim sn phm Tu theo ni dung tng mn hc m sn phm c nghin cu t nhiu gc khc nhau.. Theo Mc: " Sn phm l kt qu ca qu trnh lao ng dng phc v cho vic lm tho mn nhu cu ca con ngi trong nn kinh t th tr ng " Theo quan nim ca mn hc Marketing: "Sn phm l bt c th g c th mang ra th tr ng nhm to ra s ch mua sm v tiu dng" Ngy nay, cng vi s pht trin khng ngng ca khoa hc k thut, ca vn ho x hi, t thc t cnh tranh trn th tr ng , sn phm c quan nim kh rng ri: " Sn phm l kt qu ca cc hot ng hay ca cc qu trnh". (theo TCVN 5814) Sn phm l kt qu ca cc qu trnh hot ng, ca tt c cc ngnh sn xut vt cht v dch v trong nn kinh t 1 quc dn. Nh vy, sn phm khng ch l nhng sn phm thun vt cht m cn bao gm cc dch v. Sn phm c chia lm hai nhm chnh: + Nhm sn phm thun vt cht: l nhng vt phm mang cc AEc tnh l ho nht nh. + Nhm sn phm phi vt phm: l cc dch v, thng tin... 1.2 Cc thuc tnh ca sn phm Thuc tnh ca sn phm l tt c nhng AEc tnh vn c ca sn phm qua sn phm tn ti v nh m c th phn bit c sn phm ny vi sn phm khc. Nghin cu tnh cht, AEc tr ng ca sn phm gip xc nh c qu trnh gia cng ch to thch hp v trang b nhng kin thc kho st, quy nh cc ch tiu cht lng ca sn phm, xc nh nhng bin php, iu kin bo v cht lng sn phm trong qu trnh sn xut v lu thng tiu dng. Mi mt sn phm u c mt s gi tr s dng nht nh m gi tr s dng ca sn phm li to thnh t thuc tnh c th. C th nu ra mt s thuc tnh ca sn phm nh sau: Nhm thuc tnh chc nng cng dng 2 y l mt nhm thuc tnh quyt nh gi tr s dng ca sn phm , nhm tho mn mt loi nhu cu no , trong iu kin xc nh ph hp vi tn gi Nhm thuc tnh k thut cng ngh Nhm thuc tnh ny rt a dng v phong ph, cc AEc tnh v k thut c quan h hu c vi AEc tnh cng ngh ca sn phm. y l nhm tnh cht quan trng nht trong vic thm nh, la chn, nghin cu, ci tin, thit k sn phm mi. Vic nghin cu thnh phn ho hc ca nguyn vt liu, n cc tnh cht c, l, in, ho, sinh...gip xy dng quy trnh ch to sn phm, xc nh cc phng php bo qun, mAEt khc cc AEc tnh v phng php cng ngh li quyt...
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QT144 - Phn I C s l lun cht lng sn phm I- Sn phm v Cht lng...

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