QT016 - Li ni u Bc sang th k 21. Th k ca khoa hc cng ngh -...

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Unformatted text preview: Li ni u Bc sang th k 21. Th k ca khoa hc cng ngh - thng tin. Mi thnh tu khoa hc cng ngh c p ng vo trong sn xut hng ha v dch v, nng sut trong sn xut tng nhanh, hng ha sn xut ra ngy cng nhiu. S cnh tranh gia cc cng ty, cc doanh nghip ngy cng gay gt v khc lit. Cc doanh nghip lun c gng, n lc tm cho mnh mt v th, ch ng trn th tr- ng, lin tc m rng th phn sn phm, nng cao uy tn ca doanh nghip i vi khch hng, c nh vy mi tn ti v pht trin c. Chnh v l do m ti y mnh tiu th sn phm lun c tm quan trng v tnh thi cuc i vi bt k doanh nghip sn xut kinh doanh no. Cng ty bnh ko Hi Chu l mt trong nhng cng ty c truyn thng, uy tn, n c pht trin lu di v l mt cng ty ln ca min Bc. Trong nhng nm qua, do s bin ng ca th trng v vi s cnh tranh gay gt ca mt s cng ty cng ngnh nn tnh hnh sn xut kinh doanh ca Cng ty, nht l hot ng tiu th sn phm gp nhiu kh khn v tr ngi. c th ng vng trong tnh hnh hin nay trn th trng bnh ko. Cng ty cn thc hin nhiu bin php cp bch cng nh lu di nhm y mnh hot ng tiu th sn phm, pht trin hot ng sn xut kinh doanh, gi vng uy tn v v th ca doanh nghip trn th trng t trc ti nay. Nhn thy tm quan trng c bit ca hot ng tiu th sn phm Cng ty hin nay. Em xin nghin cu ti ny y mnh tiu th sn phm ti Cng ty bnh ko Hi Chu ti gm 3 chng: Chng I: Mt s vn l lun v tiu th sn phm cc doanh nghip trong nn kinh t th trng. Chng II: Thc trng tiu th sn phm cng ty bnh ko Hi Chu Chng III: Mt s bin php nhm y mnh tiu th sn phm ti Cng ty bnh ko Hi Chu. Vi ngha thit thc ca ti nghin cu tm ra mt s bin php nhm y mnh qu trnh tiu th sn phm ca cng ty bnh ko Hi Chu, gp phn vo s pht trin c cng ty. Em hy vng phn no c th c ng dng vo thc tin sn xut kinh doanh ca cng ty. Do thi gian nghin cu ti c hn v kin thc, kinh nghim thc t cha nhiu nn ti cn c nhiu thiu st. Em rt mong nhn c s ng gp v ph bnh ca cc thy c v cc bn ti c hon chnh v c ngha thc tin nhiu hn....
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This note was uploaded on 09/15/2011 for the course ECON 410 taught by Professor Magen during the Spring '11 term at Andrews Univeristy.

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QT016 - Li ni u Bc sang th k 21. Th k ca khoa hc cng ngh -...

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