QT051 - Li ni u Ngy nay, khi nn kinh t th tr ng pht trin...

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Unformatted text preview: Li ni u Ngy nay, khi nn kinh t th tr ng pht trin mnh m, cnh tranh gia cc doanh nghip din ra gay gt hn bao gi ht. i vi mt doanh nghip ngoi quc doanh c qui m va v nh th vic duy tr hot ng v kinh doanh c li l v cng kh khn. Thc t cho thy, cc doanh nghip lm n thua l, km hiu qu l do khng tm c u ra hay cn hn ch trong vic tm kim th tr ng tiu th sn phm. Yu km trong vic tiu th sn phm khng nhng nh hng ti hot ng kinh doanh ca doanh nghip, m cn lm gin on qu trnh lu thng hng ho, nh hng ti vic sn xut hng ho, km hm s pht trin kinh t t nc. Trong bi cnh tranh gay gt , cng ty TNHH C I LI cng gAEp rt nhiu kh khn c th tn ti v pht trin. Tuy hng nm doanh thu ca cng ty vn tng vi t l kh nhng vn cn mt s hn ch trong vic tiu th sn phm. y l khu cui cng ca chu k sn xut kinh doanh v l khu gip nng cao hiu qu sn xut kinh doanh ca cng ty, gip cng ty c th tn ti v pht trin trong c ch th tr ng. 1 Vy lm th no y nhanh tc tiu th sn phm? y l cu hi AEt ra cho cc nh qun tr cng ty cng nh sinh vin khoa Qun tr kinh doanh. Do trong thi gian thc tp ti Cng ty TNHH C I LI em chn ti: Cc bin php y mnh tiu th sn phm ti Cng ty TNHH C I LI lm ti chuyn tt nghip. Em hy vng vi ti ny s ng gp mt phn cng sc nh b vo vic thc y cng tc tiu th sn phm ca Cng ty v gii p thc mc by lu ca mnh. Ngoi phn m u, kt lun v danh mc ti liu tham kho, chuyn gm c 3 chng: Chng I : Nhng vn l lun c bn v tiu th sn phm ca doanh nghip trong nn kinh t th tr ng. Chng II : Kho st v phn tch tnh hnh tiu th sn phm ti cng ty TNHH C I LI. Chng III : Cc bin php y mnh tiu th sn phm ti cng ty TNHH C I LI. 2 CH NG I Nhng vn l lun c bn v tiu th 3 sn phm ca doanh nghip trong nn kinh t th tr ng. I. V tr, vai tr ca hot ng tiu th hng ha v th tr ng tiu th sn phm hng ha i vi doanh nghip. 1 / Khi nim v tiu th sn phm. Trong nn kinh t th tr ng, cc doanh nghip phi t mnh quyt nh ba vn trung tm ct li trong hot ng sn xut kinh doanh l: sn xut v kinh doanh ci g? Sn xut v kinh doanh nh th no? V cho ai? Cho nn vic tiu th sn phm hng ha cn c hiu theo c ngha hp v ngha rng....
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This note was uploaded on 09/15/2011 for the course ECON 410 taught by Professor Magen during the Spring '11 term at Andrews Univeristy.

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QT051 - Li ni u Ngy nay, khi nn kinh t th tr ng pht trin...

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