The Proposal - I will show how they use symbols and signs,...

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SC Johnson Company By Narinder Schoeling 1 SC Johnson Company Narinder Schoeling Ashford University – Online Campus CGD 218 Visual Identity in Business Professor Robin Argo July 26, 2009
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SC Johnson Company By Narinder Schoeling 2 SC Johnson Company In the following paper I will investigate the SC Johnson Company and the use of their visual communication to consumers to help sell their products. I will clearly describe the complexity of their message intended to have consumers by their product over another. I will clear describe at least three approaches to visual communication that they us. SC Johnson Company communicate to its consumers that their products are the best products around and they use all mediums to be able to promote their products.
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Unformatted text preview: I will show how they use symbols and signs, how they use shapes and colors, how they use images and groups of images, and how they use cartoons and illustrations to get the consumer interested in their products. In addition to the visuals communication used I will reflect on how each visuals communicational approach is effective in communicating their message to us the consumers. I will also illustrate which approach I feel is the most effective in get their product sold. SC Johnson Company By Narinder Schoeling 3 References Berger, A. A. (2008). Seeing is Believing An introdution to Visual Communication. In A. A. Bererger, Seeing Is Believing. New York: McGraw Hill....
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The Proposal - I will show how they use symbols and signs,...

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