Discussion.docx - Case Analysis and Questions How I intend...

This preview shows page 1 out of 1 page.

Case Analysis and QuestionsHow I intend to Apply What I have Learned.For our final discussion assignment, I would like for you to select two concepts from chapters 1-8 andtwo concepts from chapters 9-16 that you would like to apply to your personal and/or business life andrespond to the questions below.Discussion QuestionsDescribe the four concepts (Two from chapters 1-8 and two from chapters 9-16), including page numbersand why you think they are important to marketing a product/service.How do you intend to apply/implement them in your personal/business life?In Chapter 5 under Characteristics affecting consumer behavior, page 143, and Personal Factors, page151, both sections helped me to reevaluate myself and the things I feel I need or want. By knowing thatbusinesses use certain research to get the consumer to purchase their product and knowing how they goabout it, made me look at myself and how I decide on what purchases I will make or how I will decide on
End of preview. Want to read the entire page?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
Conforti
Tags
Marketing, Personal factors

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture