Unformatted text preview: How is sport business different today than it was in its early stages? The story of “The Long Count” The critical dimensions looked at when studying the 3 different generations of fans The Monopoly Generation The TV Generation The Highlight Generation Reasons why people are attracted to a sport & choose one sport over another What are the rewards, risks and implications of each? Five ways fans are reached by sports The fan decision making process and its importance Fan decision factors – know how the numbers work The seven buyer roles played by fans The seven levels of fan involvement How do you move a fan from one level of involvement to another? General tips: Study the lists Know the vocabulary – i.e. An “Attacher” is someone who…...
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This note was uploaded on 09/16/2011 for the course MAR 4711 taught by Professor Cynthiagundy during the Spring '11 term at University of Central Florida.
- Spring '11