4711_ef1&2-1 - The Elusive Fan Chapters 1 & 2...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
The Elusive Fan Chapters 1 & 2
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Today’s Environment 50 top paid athletes $1.1 B Team & league licensed sporting goods $12.6 B Sporting goods $52.1 B Also to consider: High school sports College sports Minor league sports TV contracts Sponsorships
Background image of page 2
Today’s Environment Constraints Time 19 hours/week – 2004 26 hours/week – 1973 Money MLB - $164 NHL - $247 NBA - $263 NFL - $330 Others? Choices
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
“Fans are harder to reach, What’s the secret to survival?
Background image of page 4
“The decision of fans to connect, disconnect or reconnect to a sport are often overlooked.” “Getting inside the fans’ decision-making process and understanding how they connect to sports is critical to success and survival in the sports industry.”
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Today’s Fan Winning seasons Climate Age Divorce Raising a family Higher cost of education New sports Occupation
Background image of page 6
The Elusive Fan Pressurized competitive environment Higher fan expectations Paradox of commercialism New technology Individualism Changes in family structure & behavior Time pressure
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Pressurized Competitive Environment 6 sectors 1. Older sports 1. Pro football, MLB, Formula 1 racing, pro basketball 2. Expansion/re-emergence of older sports 1. NASCAR, golf, cricket, soccer 3. 1. Was 2. High schools now televise their own games
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/16/2011 for the course MAR 4711 taught by Professor Cynthiagundy during the Spring '11 term at University of Central Florida.

Page1 / 30

4711_ef1&2-1 - The Elusive Fan Chapters 1 & 2...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online